As FIFA’s 2014 World Cup in Brazil reaches its climax, the PR-driven glow of FIFA’s apparent efforts to host an environmentally friendly sporting event are being called into question.
Employing mechanisms such as carbon offsetting, solar panels and stadiums that have been granted certification under the Leadership in Energy and Environmental design, FIFA boasted that this “Copa Verde”, would be the greenest World Cup ever. Instead, it’s proving to be environmentally unsustainable on several levels, marking a shift in how global sporting events should be built and marketed. As a result, questions must be asked about why more isn’t being done to combat the environmental impact of this international sporting event.
Fuleco The endangered Brazilian three banded armadillo (Tolypeutes tricinctus) was the inspiration for the 2014 World Cup mascot, “Fuleco”. Unlike most armadillos, this species is not adapted to digging and living ... Read More » Read more >